About V&S
V&S Group is one of the world’s leading international spirits companies with sales on 126 markets. The biggest product is ABSOLUT VODKA, the fourth largest international premium spirits brand in the world.
V&S is the leading producer and distributor of wines and spirits in Northern Europe. Its product portfolio includes many strong own brands for international, regional and local sales, as well as agency products. The Group has wholly-owned operations in ten countries.
The Group has approximately 2,100 employees and sales in 2007 amounted to SEK 10.3 billion.
Organisation
The Group is divided into the three business areas; V&S Absolut Spirits, V&S Distillers and V&S Wine and five group staff functions. See organisation chart below.
CEO's view
Our vision is for V&S to be the best in the world in our industry. It is not important for us to be the biggest, rather we are striving to be the best in defined dimensions. This entails being the best at creating value for our owners, customers, partners and consumers. Read more
Important dates in V&S's history
1917 The company is founded as a national monopoly for the production, import, export and wholesale trade of alcoholic beverages in Sweden.
1979 Exports of ABSOLUT VODKA begin to the United States, and later to other markets.
1995 Sweden becomes a member of the European Union. The company’s domestic monopoly ceases.
1999 V&S launches expansion through acquisitions in Northern Europe, including Danish Distillers. Lost market shares in Sweden are replaced by strong positions in neighbouring countries.
2001 V&S builds a global distribution network through its part-ownership of Future Brands and Maxxium.
2003 Luksusowa, other Polish brands and production facilities in Zielona Góra are acquired.
2006 The acquisition of Cruzan International, Inc., which began in 2005, is completed and Cruzan Rum is integrated into V&S’s operation.