In the last couple of decades, the phenomena of “blinging something up”, be it your phone or you car, has spread from a very select few to a whole new global style segment.
This holiday season, ABSOLUT VODKA is celebrating the phenomena where “more-is-more” by dressing up its bottles in gold – with a new gift pack.
“The ABSOLUT BLING-BLING campaign is all about fun. We are dressing up our bottles for the party. This holiday, the ABSOLUT VODKA bottle has some new threads to wear and it looks good”, says Eva Kempe-Forsberg Vice President Marketing at V&S Absolut Spirits.
Apart from the new packaging and accompanying print and on-line advertising, the campaign also presents a new website; absolut.com/blingbling. The new site, launching on October 12, presents the full history of Bling-Bling, according to ABSOLUT VODKA. Apart from the history lesson, the site also offers the opportunity to “bling your name” as well as downloads. The campaign continues its on-line presence on absolutdrinks.com, where a number of specially developed ABSOLUT BLING-BLING cocktail recipes are available.
The gold ABSOLUT VODKA bottles can be found in selected retail outlets by October 2006.
For further information, contact:
Jesper Andréasson, Manager Global Brand Concepts, ,
+46 744 74 89 or +46 703 88 74 89.
For images, please visit: absolut.com/press
Notes to editors:
- ABSOLUT VODKA presented their first comment on the hip-hop movement as early as 2001 with the launch of the ABSOLUT ATTITUDE ad.
- The ABSOLUT BLING-BLING ad will launch in 12 markets in November 2006.
- The ABSOLUT BLING-BLING Gift Pack will be sold in 61 markets, including Global Travel Retail.
- Apart from the spectacular gold gift pack, the campaign also features advertising, on-line, promotional material for bars and restaurants as well as retail and drink recipes.
- The new website, absolut.com/blingbling, is being launched on October 12.
The text on the ABSOLUT BLING-BLING packaging reads:
ABSOLUT BLING-BLING VODKA
This precious vodka was distilled from grain born and raised in the bling-blinging fields of southern Sweden. Vodka has been shining under the a.k.a. of Absolut since 1879. This bottle is one the few to be dressed up for the party. Unlike the threads, the spirit inside is the real thing.
Original text on bottles:
ABSOLUT Country of Sweden VODKA
This superb vodka was distilled from grain grown in the rich fields of southern Sweden. It has been produced at the famous old distilleries near Åhus in accordance with more than 400 years of Swedish tradition. Vodka has been sold under the name Absolut since 1879.
More is more this holiday season as ABSOLUT VODKA blings up not only its bottle but also its cocktail recipes. For further inspiration on drink recipes go to absolutdrinks.com
GRAND ROYAL
1/2 part ABSOLUT VODKA
2 dashes of Goldschlager liqueur
champagne
Build in a champagne glass – make sure you get the gold flakes!
GOLDY ROSE
1 part ABSOLUT VODKA
10 yellow/orange