This holiday season sees the launch of the ABSOLUT BLING-BLING Gift Pack – a golden, form-fitted plastic cover.
The writing on the golden gift pack really says it all – the campaign is all about bling-bling, and a tribute to all the style icons within the “more-is-more” segment.
“The campaign is a celebration of fun. In the last couple of decades, the phenomena of “blinging something up”, be it your mobile phone or your car, has spread from very specific groups to become a whole new style segment. This holiday, the ABSOLUT VODKA bottle has some new threads to wear and it looks good”, says Eva Kempe-Forsberg, Vice President Marketing at V&S Absolut Spirits.
Apart from the gift packaging itself, the campaign includes advertising, a website presenting the full history of Bling-Bling (according to ABSOLUT VODKA) as well as promotional materials for on- and off-trade.
“We are very proud of our iconic bottle – with this solution we manage to give out consumers a beautiful and fun holiday gift pack without having to cover up the bottle shape. We introduced the concept with the ABSOLUT SECOND SKIN for last year’s holiday season and it proved to be a huge success”, says Andreas Berggren, Vice President International at V&S Absolut Spirits.
The ABSOLUT BLING-BLING Gift Pack will launch October 2006. The website, absolut.com/blingbling, launches October 12th. For further information regarding where to find the product, please contact your local distributor.
For further information, contact
Marika Hjelm-Siegwald, Director Corporate Communications, marika.siegwald@absolut.se,
+46 8 744 74 02 or +46 703 77 74 02
Kristina Hagbard, Manager Corporate Communications, ,
+46 744 71 88 or +46 705 72 71 88
For images, please visit: absolut.com/press
Notes to editors:
- ABSOLUT VODKA presented their first comment on the hip-hop movement as early as 2001 with the launch of the ABSOLUT ATTITUDE ad.
- The ABSOLUT BLING-BLING ad will launch in 12 markets in November 2006.
- The ABSOLUT BLING-BLING Gift Pack will be sold in 61 markets, including Global Travel Retail.
- Apart from the spectacular gold gift pack, the campaign also features advertising, on-line, promotional material for bars and restaurants as well as retail and drink recipes.
- The new website, absolut.com/blingbling, is being launched on October 12.