ABSOLUT, the leading international premium vodka brand, presents a new global campaign. “In an ABSOLUT world” is an inspiring, humorous, thought-provoking integrated campaign about what an ABSOLUT world might look like. With the new campaign, ABSOLUT VODKA hopes to initiate a discussion about both universal and everyday subjects, as well as challenge consumers to express their own visions of the world.
“In our new advertising campaign, ‘In an ABSOLUT world,’ we invite consumers around the world to discuss current events and subjects that engage them. The communication concept for ABSOLUT VODKA has received many awards and much acclaim over the years and today it’s legendary. In the 1980s we were pioneers in our field when we integrated art and fashion with advertising. Our groundbreaking new campaign, ‘In an ABSOLUT world,’ is expanding boundaries once again. We want to inspire people to discuss and to discover the visionary within them”, says Ketil Eriksen, President V&S Absolut Spirits.”
“In an ABSOLUT world” has been developed together with the advertising agency TBWA/Chiat Day for TV and print ads, and Great Works for digital media.
“The campaign is the next step in the development of our strong brand and the beginning of a new era in the marketing of ABSOLUT VODKA. Our goal is to use all the communication opportunities of the 21st century and continue to attract consumers to ABSOLUT,” says Ketil Eriksen.
The “In an ABSOLUT world” campaign will be launched in the spring/summer of 2007, beginning with Germany and the US in May. The campaign will be launched on the 12 other ABSOLUT VODKA focus markets later in 2007 and 2008. The campaign will be available in TV, printed and digital media.
For more information and pictures from the campaign, please visit: www.absolut.com/press
Anna Laestadius, Acting Global Brand Director ABSOLUT VODKA, Tel: +46-8-744 70 91, Cell: +46-70-656 70 91,, e-mail: anna.laestadius@absolut.se
Marika Hjelm Siegwald, Director Corporate Communications, Tel: +46 8 744 74 02,Cell: +46 70 377 74 02, e-mail: