Frїs Vodka announced today it recorded another year of double-digit growth with an increase of 18 percent in 2004.

This accomplishment marks the fifth year Frїs Vodka has accomplished double-digit growth in the highly competitive vodka category.  This accomplishment earned Frїs Vodka the 2005 Growth Brand Award in the coveted Fast Track Category from the Adams Beverage Group, which publishes Cheers, Beverage Dynamics and StateWays magazines. 

“We’re thrilled to continue to see such strong growth for Frїs in the U.S.,” said Don Hazlewood, president, Frїs Vodka.  “Our partners at Shaw-Ross International Importers have played a major role in helping us grow the brand over the years and establish a strong following among consumers across the US.  The best is yet to come.”

To earn the Fast Track Award from the Adams Beverage Group, brands must exceed sales of 100,000 9-liter cases in 2004 and post double-digit growth over each of the past four years.  Frїs is joined by only five other vodka brands that qualified for the award.

Frїs Vodka also received a Gold Star by Santé Magazine.  Santé, a leading magazine for restaurant professionals, reviewed a total of 44 domestic and imported vodkas, and selected Danish-made Frїs Vodka as one of only five Gold Star winners. Santé bestows the Gold Star only upon products of exceptional quality and merit. Sante’s award panel described Frїs Vodka as tasting, “…very clean, focused, bold and exceptionally smooth...”

“We’re honored that the editors at these industry-leading publications have recognized the success Frїs has had over the past several years,” said Hazlewood.  “In this coming year, we plan to build off of this growth with the continued support of the trade and our many loyal consumers.”

For more information, please contact:

Lorne Fisher, tel. +1 954 924 3466
e-mail

Matt Coleman, tel +1 678 332 5207
e-mail