Plymouth Sloe Gin is unveiling a new look art deco style bottle to mirror the new Plymouth Gin original strength design, launched earlier this year. It rediscovers Plymouth Gin’s 1920’s and 1930’s heritage, when Plymouth was the leading, and most famous, gin.

However, although the bottle has changed, the product inside remains the same uniquely smooth tasting, award-winning Sloe Gin as always. Plymouth Sloe Gin is made to an original 1883 recipe, and like Plymouth Gin, it is produced at one of England’s oldest working gin distilleries, Blackfriars in Plymouth. Plymouth Sloe Gin has a smooth, fruity, full-bodied taste that is unrivalled. Plymouth Sloe Gin’s new look bottle will be on the shelves in the UK from October.

The bottle allows the rich ruby colouring of Plymouth Sloe Gin, handmade by steeping the finest Sloe berries in high strength Plymouth Gin, come to its full right and reflect the versatility as a drink to mix or to enjoy on its own.

Traditionally drunk as a warming drink in winter, Plymouth Sloe Gin can also be enjoyed neat over ice, with champagne or in cocktails like the Gin Genie awarded by the Drinks International Cocktail Challenge and created by mixologist Wayne Collins.

Sophie Rietz-Elvefors, Global Brand Director for Plymouth Gin, comments: “Plymouth Sloe Gin’s highly distinctive bottle shape and its tall proportions has created a truly stylish modern classic for sloe gin drinkers, while maintaining the same smooth tasting recipe. This is part of Plymouth Gin’s journey to become the next global premium gin, and gives clear signals that this is a drink for mixing as well as enjoying on its own.”