Anna Malmhake has been appointed new Global Brand Director for the ABSOLUT VODKA portfolio. Anna Malmhake is a very skilled and globally experienced marketer, with key marketing positions in companies like Procter & Gamble, Motorola and Coca-Cola in her resumé.

Currently Marketing Director at Coca-Cola Drycker Sverige AB, Anna Malmhake has worked with fast moving consumer goods for most of her career. Apart from P&G and Coca Cola Malmhake has also worked at Motorola where she among others, held the position as Group Marketing Director EMEA, Europe, Middle East and Africa. At Motorola Anna belonged to the Chicago office and worked with strategic marketing and global advertising for half of the total Motorola mobile phone portfolio.

In 2003-2006, Anna Malmhake was CEO for Temo AB, a leading market research company. While at Temo, Anna led the company to considerable growth.

“I am pleased to appoint Anna Malmhake as the new Global Brand Director for the ABSOLUT VODKA portfolio. Anna matches perfectly our demands on background, experience and competence for the position. We believe that Anna Malmhake will continue to successfully grow ABSOLUT VODKA globally,” says Eva Kempe-Forsberg, Vice President Global Marketing at V&S Absolut Spirits.

Anna Malmhake will join V&S Absolut Spirits by this summer.

“ABSOLUT VODKA is something unique – a Swedish brand in absolute world class. I’m very excited about the challenge to develop it even further,” says Anna Malmhake.

For more information contact:
Eva-Kempe Forsberg, Vice President, Global Marketing V&S Absolut Spirits, +46 70 544 70 17,