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June 19, 2008 07:47 GMT
CANNES LIONS CYBER GOLD AWARD TO ABSOLUT MACHINES
Late last night, ABSOLUT and the ABSOLUT
MACHINES campaign were awarded the gold prize at the 55th International Cannes
Lions Advertising Festival. Of 2,700 entries in the Cyber Lions category,
ABSOLUT MACHINES is the only Swedish entry that was awar...
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February 28, 2008 13:54 GMT
ABSOLUT® BRINGS ‘IN AN ABSOLUT WORLD’TO LIFE WITH KANYE WEST, EDDIE IZZARD AND PEREZ HILTON…
On February the 27th, ABSOLUT® VODKA, the world’s most iconic spirits brand, will premiere Visionaries, a series of collaborations between ABSOLUT and some of the world’s leading creative lights in which the brand realizes their visions. Bold ideas t...
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January 31, 2008 16:23 GMT
ABSOLUT MACHINES: A TRULY PIONEERING TECHNOLOGY PROJECT FROM ABSOLUT
Today ABSOLUT is
presenting a project that explores what happens when cutting-edge technology
meets the creativity of art, music and design. To emphasize its deep commitment
to the subject, ABSOLUT turned to some of the greatest technology visionary
...
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November 26, 2007 09:40 GMT
New annual record at the ABSOLUT plant today
The production of ABSOLUT VODKA continues to break records. After a very strong third quarter, with sales volumes for V&S Absolut Spirits increasing with 14 percent, the success continues around the world. Today, Monday the 26th of November at...
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October 23, 2007 09:00 GMT
A worldpremiere from ABSOLUT:
ABSOLUT VODKA announces the global launch of a mango-flavored vodka. ABSOLUT MANGO brings you the true taste of mango and is available in Global Travel Retail from February, 2008.
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October 16, 2007 08:00 GMT
Re-launched Plymouth Navy Strength completes the portfolio
16.10.07
Re-launched Plymouth Navy Strength completes the portfolio
The new look of Plymouth Navy Strength brings this noble product in line with the other members of the Plymouth Gin range. Re-launching Plymouth Navy Strength Gin … a high str...
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October 15, 2007 08:00 GMT
ABSOLUT INVITES YOU TO THE WORLD’S GREATEST ONLINE FORUM FOR VISIONARIES
ABSOLUT VODKA, the leading international premium vodka brand, hereby invites you to be part of a brand new online project. As a part of its global campaign “In an ABSOLUT world”, the brand is turning its website into a great community where vision...
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September 10, 2007 08:00 GMT
DANCE ANYWHERE, ANYHOW, ANYTIME WITH ABSOLUT DISCO
ABSOLUT DISCO is a bold gift pack from the leading international premium vodka, taking its inspiration from the most classic dance symbol of all – the mirror ball. ABSOLUT DISCO is about dancing, having fun and giving your own interpretation of disco...
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September 6, 2007 16:45 GMT
ABSOLUT VODKA PROUDLY PRESENTS ABSOLUT GRCIC:
September, 2007
ABSOLUT VODKA PROUDLY PRESENTS ABSOLUT GRCIC:
Konstantin Grcic designs a glass series for ABSOLUT VODKA
When ABSOLUT VODKA wanted a series of glasses featuring a design that is independent of time, ABSOLUT VODKA turned to ...
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April 27, 2007 06:00 GMT
“IN AN ABSOLUT WORLD” - ABSOLUT launches new global campaign
ABSOLUT, the leading international premium vodka brand, presents a new global campaign. “In an ABSOLUT world” is an inspiring, humorous, thought-provoking integrated campaign about what an ABSOLUT world might look like. With the new campaign, ABSOLUT...
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February 28, 2007 08:04 GMT
Introducing ABSOLUT 100
ABSOLUT 100 is a brand new, premium vodka with a full bodied taste, primarily targeting a masculine audience. ABSOLUT 100 is the first ever ABSOLUT product to be initially developed and launched exclusively for the global Duty Free and Travel Retail ...
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October 11, 2006 09:00 GMT
ABSOLUT ICEBAR opens in the heart of Copenhagen
People in Copenhagen will be able to enjoy a new bar that is unlike any other when ABSOLUT ICEBAR COPENHAGEN opens in spring 2007 inside the new lifestyle hotel Copenhagen Hotel 27. The temperature inside the bar will remain at a constant -5°C ...
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October 11, 2006 08:30 GMT
FIRST GLOBAL LAUNCH OF A PEAR FLAVORED VODKA COMES FROM
ABSOLUT – ABSOLUT PEARS.
ABSOLUT VODKA is happy to announce the launch of its new pear flavored product: ABSOLUT PEARS. The new premium vodka is available to consumers in the US by January 2007, and in Global Travel Retail on May 1, 2007.
ABSOLUT PEARS has a fresh deli...
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October 5, 2006 09:00 GMT
ABSOLUT VODKA on way to new sales record- the plant in Åhus is on full steam
In just the first eight months of 2006, ABSOLUT VODKA has broken its production record. New investments are now being made in the plant in Åhus to meet the increasing demand. During a five-year period, V&S will invest SEK 888 million in Åhus and ...
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October 2, 2006 11:00 GMT
NEW LOOK FOR PLYMOUTH SLOE GIN
Plymouth Sloe Gin is unveiling a new look art deco style bottle to mirror the new Plymouth Gin original strength design, launched earlier this year. It rediscovers Plymouth Gin’s 1920’s and 1930’s heritage, when Plymouth was the leading, and most fam...
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September 20, 2006 07:30 GMT
Bling up the Holiday Season with ABSOLUT VODKA
In the last couple of decades, the phenomena of “blinging something up”, be it your phone or you car, has spread from a very select few to a whole new global style segment.
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September 20, 2006 07:30 GMT
ABSOLUT launches Bling-Bling Campaign for the Holidays
This holiday season sees the launch of the ABSOLUT BLING-BLING Gift Pack – a golden, form-fitted plastic cover.
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April 25, 2006 08:00 GMT
ABSOLUT RUBY RED
ABSOLUT VODKA welcomes a new family member, with the launch of ABSOLUT RUBY RED. The new, grapefruit flavored, premium vodka is available to consumers in Sweden and Poland in May and in the US and Global Travel Retail in June 2006.
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April 21, 2006 11:00 GMT
PLYMOUTH UNBEATABLE IN SANFRANCISCO
Plymouth – The World’s Smoothest Gin - has swept the boards at one of the world’s most influential spirits competitions – further entrenching its position as one of the leading premium gins in the world.
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January 31, 2006 11:00 GMT
Record year for ABSOLUT VODKA – grows with 9 percent 2005
- The strongest growth for ABSOLUT VODKA in the 2000s - Sales of ABSOLUT VODKA increased with 9 percent to 83 million liters - ABSOLUT VODKA – third global spirits brand over 9 million 9-liter cases - Profit for V&S Absolut Spirits increased dram...
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January 17, 2006 11:00 GMT
New ABSOLUT VODKA campaign in the USA
ABSOLUT VODKA introduces a new advertising campaign in the USA– a multimedia campaign that confirms the leadership of ABSOLUT VODKA as “The Absolute Vodka” and celebrates other classics that are “absolutes” in our culture. This campaign is an e...
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January 16, 2006 10:00 GMT
ABSOLUT launches ABSOLUT KRAVITZ
a groundbreaking global music project featuring a new interpretation of the brand by Lenny Kravitz
ABSOLUT is proud to announce the launch of ABSOLUT KRAVITZ – a new music project which sees Lenny Kravitz creating an exclusive new track.
‘...
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December 20, 2005 10:00 GMT
Tokyo first city outside of Europe to host an ABSOLUT ICEBAR
In February, Tokyo will see the opening of the first ABSOLUT ICEBAR outside of Europe. The project is a collaboration between ABSOLUT, ICEHOTEL and Carrozzeria Japan and the ABSOLUT ICEBAR TOKYO will be located in Nishiazabu/Tokyo.
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December 15, 2005 11:00 GMT
ABSOLUT VODKA sets historic record
Today, Thursday, December 15 at 10:30 am, a historic record was set at the V&S Absolut Spirits plant in Åhus. The nine-millionth case of ABSOLUT VODKA was produced, which is the equivalent of 81 million liters of vodka. This is the first time sin...
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November 2, 2005 14:20 GMT
ABSOLUT APEACH – a success in the US
Even though it has only been a little over six months since the first bottle of ABSOLUT APEACH was sold in the US, sales have already exceeded the high expectations. Moreover, the total sales volume for ABSOLUT VODKA, including the seven flavored vod...
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September 30, 2005 13:18 GMT
ABSOLUT ICEBAR launches in the heart of London´s west end
ABSOLUT, ICEHOTEL and BELOW ZERO LONDON are to open the UK’s first Icebar in London’s Heddon Street this autumn.
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September 29, 2005 11:00 GMT
ABSOLUT SEQUEL
It’s been named one of the 10 best campaigns of the 20th century by America’s Advertising Age Magazine. It has won hundreds of awards, including a place in the American Marketing Association’s Hall of Fame. Now, the ABSOLUT campaign sees the launch ...
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May 12, 2005 07:00 GMT
Construction start for new ABSOLUT plant in Åhus
ABSOLUT VODKA continues to be a Swedish export sensation. Never before has so much ABSOLUT VODKA been shipped from the port of Åhus in southern Sweden. Sales volumes for V&S Absolut Spirits, which includes ABSOLUT VODKA, rose by 8 percent in the ...
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February 28, 2005 10:20 GMT
ABSOLUT APEACH – New arrival in the ABSOLUT VODKA family
ABSOLUT VODKA welcomes a new family member, with the launch of ABSOLUT APEACH. The new, peach flavored, premium vodka is available to consumers in the US by May 2005.
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February 15, 2005 10:00 GMT
Frїs Vodka experiences 5th year of double-digit growth in 2004
Frїs Vodka announced today it recorded another year of double-digit growth with an increase of 18 percent in 2004.
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February 9, 2005 11:00 GMT
ABSOLUT unveils major expansion
campaign throughout mainland China
Iconic brand increases its presence with innovative campaign featuring a Chinese-only Web site to define ‘cocktail culture’ throughout region
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February 1, 2005 09:00 GMT
ABSOLUT VODKA continues to grow
Once again, the V&S Absolut Spirits plant in Åhus has shipped more ABSOLUT VODKA to its 126 markets than ever before. Total shipments increased with 5 percent to reach 8.5 million 9 liters cases (76.1 million liters). ABSOLUT VODKA, the world’s t...
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May 18, 2004 09:00 GMT
ABSOLUT LAUNCHES NEW FLAVOR: ABSOLUT RASPBERRI
ABSOLUT is introducing a new member of the family: ABSOLUT RASPBERRI. The product is available to consumers in the US and Sweden as of August 2004.
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