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Du är här: Press \ Pressmeddelanden \ Varumärken \ Plymouth Gin \ PLYMOUTH UNBEATABLE IN SANFRANCISCO

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PLYMOUTH UNBEATABLE IN SANFRANCISCO

april 21, 2006 11:00 GMT

Plymouth – The World’s Smoothest Gin - has swept the boards at one of the world’s most influential spirits competitions – further entrenching its position as one of the leading premium gins in the world.

Plymouth Gin has taken the premium awards at the San Francisco World Spirits Competition, winning a Double Gold medal in the gin category, Best of Show in the gin category and the coveted Best of Show for overall white spirit with its unique smooth taste.

“This accolade anchors the brands position as the smoothest gin in the world”, said Sophie Rietz-Elvefors, Brand Director Plymouth Gin at V&S Absolut Spirits. “Plymouth’s balanced blend of seven hand selected botanicals, peat over granite filtered soft Dartmoor water and the highest quality grain spirit endow Plymouth with a smooth, balanced taste unlike any other.”

It’s no wonder that the original Dry Martini recipe called not just for gin ... but for Plymouth Gin. It was in 1925 that Plymouth first secured its status as the gin of choice when Harry Carddock, Head Bartender at The Savoy’s American Bar, used Plymouth as the featured gin in “The Savoy Cocktail Book”.  Plymouth continues to be the pouring gin at this world-famous bar to this day.

Plymouth’s smooth, superior taste will also be reflected in the highly anticipated new bottle design. Plymouth’s art deco inspired bottle reflects the era of the 1920s and 1930s when the cocktail lifestyle and love of Plymouth Gin was irrefutable.

Commenting on the new bottle design, Sophie Rietz-Elvefors, Brand Director Plymouth Gin, said:

“As well as paying its respects to the art deco era, we feel that the new bottle is also a truly modern classic and reflects on the consumer resurgence in classic cocktails. This design evolution is the start of an exciting new chapter in the Plymouth Gin story and its journey to become the next global premium gin.”

Hand crafted in small batches, Plymouth Gin is made using the original recipe since 1793.  For over 200 years, this recipe has been passed down from one generation of head stillman to the next, in what is now one of England’s oldest working distilleries.  Once the favourite of F.D. Roosevelt, Plymouth Gin is the only gin with a geographic designation – meaning it can only be produced in Plymouth, England.